Today Adobe announced their support for H.264 in Flash Player 9. To you that might seem like some technical nitty-gritty, but the impact of this news on distributing and consuming video on the web could be very high. Flash Player is installed by 97% of web users and Adobe will drop their proprietary FLV format for an industry standard, which includes HD-support. For a better explanation, go read this post.

“Your media company has made or is about to make a significant investment into web video or video archiving. You are wondering what format you should choose. Video for Flash reaches everyone now, but the format is not an ‘industry standard’ so you have the fear that content you will create will become obsolete and unsupported at some point. Flash Player 9 Update 3 comes to the rescue: MPEG-4 is an extremely well documented ISO standard and completely vendor independent. And by using the Flash Player now you get instant gratification for viewers.”

Dit bericht is geschreven op 21 August, 2007 om 5:56 pm en is geplaatst in Content, Entertainment, Infrastructure, Standardization, Technology, Video. Je kunt de reacties op dit bericht volgen via deze RSS 2.0 feed. Je kunt een reactie achterlaten, of een trackback via je eigen weblog.