Over the past few years I have worked on several projects with a focus on telecoms and mobile devices. Some of the ideas we had are now visible in the iPhone. There are more people with a similar deja vu experience. But in the end it’s not just about having ideas, being able to execute them is most important.

“With the launch of the iPhone I’ve been hearing many grumblings from interaction designers who’ve worked for various, well known consumer electronics companies. We can all see in the iPhone aspects of our concepts from years past that were brushed aside or died prematurely. Our concepts are suffocating under the pile of NDA verbiage, never to see the light of day. What sets our mere concepts apart from this final product however, is a company with leadership who has the fortitude to take the risk, find the budget, and push the technology for the single cause of designing compelling user experiences. Apple got it right.”

Dit bericht is geschreven op 6 July, 2007 om 7:52 am en is geplaatst in Design, Innovation, Mobile, Telecom. Je kunt de reacties op dit bericht volgen via deze RSS 2.0 feed. Je kunt een reactie achterlaten, of een trackback via je eigen weblog.