Yme Bosma - Thoughts: The new Cool

Sunday, May 15, 2005

Marketers, pay attention....

"Hardly a day goes by without Google launching some new Beta service. Seems like Beta is the new word for Cool."

Steven Kruyswijk commented...: Now that I've thought about this for 10 seconds, I think it might be very cool.

'Beta' implies that there's still work to be done, and it would be very cool if it that would supplement 'cool' as a dynamic counterpart.

Cool.; May 20, 2005

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